Social Media Management in WaterfordSouth-east hub for industry & ICT.
Waterford is Ireland's oldest city — and the south-east's pharma, ICT and advanced-manufacturing hub.
Founded by Vikings in 914, Waterford is Ireland's oldest city — but its economy is firmly modern. GlaxoSmithKline, Sanofi, Bausch & Lomb, West Pharma and a long tail of manufacturers and ICT employers anchor the south-east, supported by SETU's strong engineering and computing graduate pipeline.
Google · Clutch · Facebook
🇮🇪 Since 2015
Irish-owned
Trusted by Waterford businesses across south-east Ireland
Building for Waterford manufacturers, tourism operators and SETU-linked startups across the south-east commuter belt.
Why social media management matters in Waterford
The commercial context behind every project we ship here.
Metro population
130,000
Largest urban area in the south-east
Pharma & ICT jobs
5,000+
GSK, Sanofi, West Pharma, Sun Life, Red Hat
Oldest city in Ireland
914 AD
Founded by Vikings; 1,100+ years of trade
Greenway annual users
350,000+
Tourism magnet for the wider south-east
Outside heavy industry, Waterford has a fast-growing tourism economy — the Greenway, the Viking Triangle and the Copper Coast pull strong year-round visitor numbers — plus a tightly-knit independent retail and hospitality scene in the city centre and Tramore.
Why a Waterford-aware partner matters
We've worked with Waterford manufacturers, tourism operators, hospitality groups and city-centre retailers. We understand the pace of south-east procurement, the talent strength SETU brings, and how to optimise digital presence for businesses serving both the city and the broader Wexford/Kilkenny commuter belt.
Waterford industries we serve
Pharma & Med Devices
GSK, Sanofi, Bausch & Lomb and West Pharma in the IDA Cork Road cluster.
ICT & Software
Sun Life, Red Hat and an established south-east tech scene.
Tourism & Hospitality
Greenway, Viking Triangle and Copper Coast — strong year-round footfall.
Agri-Food
Glanbia, Dawn Meats and a deep south-east food cluster.
Retail & Crafts
City centre independent retailers and Waterford Crystal heritage.
Waterford areas we cover
Onsite when it matters, remote when it doesn't — across the city and surrounds.
We also serve nearby towns including Tramore, Dungarvan, Dunmore East, New Ross, Kilkenny, Wexford.
What you get
- Social media strategy and content pillars
- Monthly content planning and scheduling
- Content creation — posts, stories, reels, and video
- Community management and engagement
- Social media advertising management
- Analytics and monthly performance reporting
- Crisis management and reputation monitoring
- Brand-aligned templates for long-term consistency
Deliverables & Pricing
- Content Creation Only: €250 – €1,200/mo (Posts, stories, and content creation)
- Full Management (1 Platform): €400 – €1,500/mo (Content, scheduling, and engagement)
- Full Management (3+ Platforms): €800 – €3,000/mo (Multi-platform strategy & management)
- Social Advertising: €300 – €1,500/mo (Campaign management and optimisation)
Same transparent pricing in Waterford as anywhere else in Ireland — no city premium.
Our process
How we take your project from idea to live.
Strategy & Planning
We define your goals, target audience, content themes, and platform priorities.
Step 1 of 6Content Calendar
Monthly content plan with post topics, formats, and publishing schedule.
Step 2 of 6Content Creation
Posts, stories, reels, and video content created to brief — all brand-aligned.
Step 3 of 6Scheduling & Publishing
Content goes live at optimal times for your audience using scheduling tools.
Step 4 of 6Engagement & Analysis
Community management, comment responses, and monthly performance reporting.
Step 5 of 6Growth & Optimisation
Ongoing strategy refinement based on performance data to improve reach and results.
Step 6 of 6
Social Media Management for Waterford industries
How we tailor every engagement to the industries that drive the south-east region.
Trades & Construction
- Can you show proof of work on social media?Yes — we create before/after content, job-site posts, and client testimonial content that builds trust with prospects.
- Which platforms work best for trades businesses?Facebook and Instagram work well for visual trades work. We'll recommend the right platforms based on where your audience is.
Food & Drink
- Can you increase local footfall through social media?Yes — we build local offer campaigns, seasonal content, and community engagement to drive footfall and bookings.
- Do you create food photography and video content?We provide direction for food photography and create video content that showcases your menu and atmosphere.
Professional Services
- Can you improve our LinkedIn presence?Yes — we develop a consistent content strategy, profile optimisation, and thought-leadership content for LinkedIn.
- How often will you post on our accounts?Typically 3–5 times per week on most platforms, with daily stories and reels where appropriate for your audience.
Outcomes we deliver in Waterford
Content pillar strategy improved interaction and reach consistently.
Monthly planning and scheduling removed gaps in publishing.
Professional visuals and consistent tone lifted audience trust.
Technologies & Tools We Use
The modern stack behind every social media management in waterford project we deliver.
Use cases we fix
Real problems. Direct solutions.
Irregular posting
You post sporadically when you have time — making your brand look inconsistent and unprofessional.
We build a monthly content calendar and manage publishing so your channels are always active and on-brand.
Trades trust and referrals
Potential clients can't see proof of your work and choose competitors they've seen online.
We create before/after content, job-site photography direction, and testimonial posts that build credibility.
Food & drink footfall
Your restaurant or café isn't visible enough online to attract new customers between word-of-mouth referrals.
We build local offer content, seasonal campaigns, and engaging social posts that drive footfall consistently.
Professional services authority
Your expertise isn't visible online — competitors with an active presence are winning the trust of your prospects.
We develop a consistent content system that positions you as the expert in your field across LinkedIn and beyond.
Low engagement rates
You have followers but posts get low engagement — suggesting poor content-audience fit.
We audit your current performance, identify what resonates, and rebuild your content strategy around high-engagement formats.
Brand consistency issues
Your social channels look different from each other and from your website — diluting brand recognition.
We create brand-aligned templates, a consistent visual style, and a tone-of-voice guide for all social content.
More services for Waterford businesses
Most Waterford engagements grow beyond a single service — here's what else we offer locally.
Social Media Management in other Irish cities
We deliver the same social media management service nationwide. Explore other locations:
Social Media Management Waterford FAQs
Waterford-specific answers, followed by the broader social media management questions we get most often.
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