
Do You Really Need a Mobile App for Your Business
Here's How to Decide about App Development
Mobile apps are everywhere — from restaurants and retailers to schools and salons. But for many small business owners in Ireland, the question still lingers:
"Do I actually need an app? Or will a good website do the job?"
At Elephantfly, we develop both — and we get asked this question almost weekly. So here's a clear, honest guide to help you decide if building a mobile app is right for your business.
Ask Yourself These 5 Questions:
1. Do you need to send push notifications?
If your business relies on timely updates — like offers, appointment reminders, delivery tracking, or alerts — a mobile app gives you a direct line to your customers.
📲 Push notifications get seen far more than emails or SMS.
2. Do users need to log in, manage bookings, or track something?
Websites can do this too — but apps offer smoother, faster, and more secure experiences for:
- Booking appointments
- Managing orders or services
- Tracking progress (e.g. workouts, parcels, lessons)
- Accessing private dashboards or client areas
Apps store login tokens, remember user preferences, and are optimised for repeat actions.
3. Are you trying to build loyalty or repeat business?
Loyalty cards, in-app discounts, and gamified rewards are hugely more effective inside apps than via email or paper.
This works well for:
- Cafes, salons, fitness studios
- Online stores
- Subscription services
🔁 Apps create habits — and habits create repeat business.
4. Are most of your customers using mobile?
If 80–90% of your traffic is from mobile (you can check this in your website analytics), building a native experience can dramatically increase conversions.
🚀 Native apps load faster, feel smoother, and give users a better sense of trust.
5. Do you plan to scale, innovate, or launch new features?
Apps allow for deeper integrations, complex features (like QR scanning, location, camera access), and better control over the user experience.
If you have plans to:
- Build a client dashboard
- Launch an exclusive service
- Sell products through subscriptions or memberships
...then an app may be a smarter long-term platform than a website alone.
When a Website Is Enough
You might not need an app if:
- You only need a brochure-style site
- You don't need logins or user-specific features
- You rarely engage with customers post-sale
- You're just starting out with a small budget
In that case, a responsive, mobile-first website (which we also build!) is a better starting point — and easier to maintain.
What We Offer at Elephantfly
We design and develop cross-platform mobile apps (iOS + Android) using React Native — giving you:
- Fast, consistent user experiences
- Real-time sync with your backend or website
- Built-in analytics and performance tracking
- Optional push notifications, payments, bookings, and loyalty
- Integration with your existing systems (Stripe, CMS, CRM, etc.)
We also offer Rent-An-App — an easy monthly plan with:
- Full design + build
- Hosting, support, and app store management
- Monthly updates and security monitoring
It's like Rent-A-Site — but for mobile apps.
Still not sure if an app is right for your business?
Let's talk about your goals and help you make the right call — no jargon, no pressure.
Email us at info@elephantfly.ie
Want to discuss Do You Really Need a Mobile App for Your Business?
If you'd like to explore how we can help with this topic or discuss your project needs, we'd love to hear from you. Let's have a conversation about how we can bring your ideas to life.